How Consumer Behavior Will Change Online Shopping
In this blog post, we will explore how consumer behavior will change online shopping, and what businesses can do to adapt to these changes.
The COVID-19 pandemic has reshaped the way we live and work, and it has also transformed the way we shop. With the shift towards online shopping, consumer behavior has been evolving at an unprecedented pace, and the trend is expected to continue even after the pandemic ends.
Rise of e-commerce
According to a survey conducted by Digital Commerce 360, online shopping in the US grew by 44% in 2020 compared to the previous year. The pandemic has accelerated the shift towards e-commerce, and consumers have become more comfortable with shopping online. This trend is expected to continue, with e-commerce projected to account for 21.8% of all retail sales globally by 2024. With more consumers shopping online, businesses need to have a strong online presence to remain competitive.
Increased demand for convenience
One of the key drivers of online shopping is convenience. Consumers want to shop on their own terms, without having to leave their homes or deal with crowded stores.
According to a survey conducted by Salesforce, 58% of consumers expect companies to offer multiple channels for customer service, including online chat and social media. Businesses need to provide a seamless shopping experience across all channels, and make it easy for consumers to find what they are looking for.
Importance of mobile shopping
Mobile shopping is becoming increasingly important, with more consumers using their smartphones to make purchases.
According to a report by eMarketer, mobile commerce is projected to account for 43.4% of total retail ecommerce sales in 2023, up from 41.8% in 2022. Businesses need to optimize their websites for mobile devices, and make it easy for consumers to make purchases on the go.
Personalization and customization
Consumers are becoming more demanding when it comes to personalized shopping experiences.
A report conducted by Accenture shows that consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations. Businesses need to invest in data analytics and customer insights to personalize their marketing messages and product recommendations.
Increased focus on sustainability
Sustainability is becoming a key consideration for consumers when making purchasing decisions. According to a survey by IBM, 57% of consumers are willing to change their purchasing habits to help reduce environmental impact. Businesses need to be transparent about their sustainability efforts and make it easy for consumers to make eco-friendly choices.
Emergence of social commerce
Social media platforms are increasingly becoming a destination for online shopping. According to a report by eMarketer, social commerce is projected to account for 4.3% of all retail e-commerce sales in the US by 2022.
Businesses need to leverage social media to promote their products and engage with customers, and make it easy for consumers to make purchases without leaving the platform.
Demand for fast and free shipping
Fast and free shipping is becoming a key factor in purchasing decisions. According to a survey by UPS, 43% of consumers have abandoned a purchase due to slow or expensive shipping.
Businesses need to offer fast and affordable shipping options to remain competitive, and communicate clearly about shipping times and costs.
Increased adoption of virtual try-ons and augmented reality
Virtual try-ons and augmented reality are becoming increasingly popular, especially in the fashion and beauty industries. According to a report by Retail Perceptions, 63% of consumers are more likely to make a purchase if the website has augmented reality features. Businesses need to invest in technology that allows consumers to virtually try on products and see how they would look in real life.
In conclusion, the shift towards online shopping is here to stay, and businesses need to adapt to changing consumer behavior to remain competitive. By understanding these trends, businesses can create a seamless shopping experience that meets the needs and expectations of consumers.
Whether it's offering fast and free shipping, investing in data analytics for personalization, or promoting sustainability efforts, businesses need to prioritize the customer experience to thrive in the digital age.
Follow eCommerce Trends With AWM
As the online shopping landscape continues to evolve, it's more important than ever for businesses to stay up-to-date with the latest market trends and technologies. At AWM, we offer down-for-you business management services that can help investor optimize their online presence and leverage emerging markets to stay competitive.
Our team of experts stays on top of the latest industry trends and can provide businesses with hands-on strategies to improve their sales. From optimizing product listing, and inventory management to leveraging our supplier partnerships, we can help businesses stay ahead of the curve.
With our technology and expertise, your stores can offer a seamless shopping experience that meets the demands of modern consumers.
At AWM, we're committed to helping businesses thrive in today's ever-changing digital landscape. Contact us today to learn more about how we can help your business stay ahead of the curve and succeed in the world of online shopping.